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Moimoi are “100% enthralling” (The Wall Street Journal) and “bright and engaging for the tiniest readers” (Kirkus Reviews)
Meet moimoi! These playful creatures with high-contrast stripes were chosen by babies, for babies, at the University of Tokyo “Baby Lab.” Their bold colors and silly sounds work like magic to grab Baby’s attention.
Moimoi, Where Are You? continues the fun of Moimoi—Look at Me! with cutouts on every page that create a clever game of hide-and-seek. Yoo-hoo, moi moi? Peekaboo, moi moi!
Parents in Japan have purchased over a million books, and swear that moimoi can even soothe a crying tot. Your newborn or toddler will love moimoi, too!
“Praise for Moimoi—Look at Me!
The Wall Street Journal’s Best Baby Board Book of the Last Twenty Years
Amazon Editors’ Picks—Best Children’s Book, Baby to Age 2
"What makes the most alluring board book for infants? One researcher decided to go to the source. . . . The result is a board book full of delicious colors and paisley-like shapes: Moimoi—Look at Me!”—The Wall Street Journal
“One of the best high contrast board books to share with your young readers or to purchase as a baby shower gift.”—Book Riot
“The interesting format combined with adult interaction will certainly appeal to many a tot. . . . Bright and engaging for the tiniest readers.”—Kirkus Reviews
“This high-contrast book is having a heyday and is perfect for newborns through age three.”—Toronto4Kids
“Moimoi: Look at Me! will entertain your baby and maybe, just maybe, stop tears.”—Ottawa Parenting Times
“I love art. I love science. I love Japan . . . [This book] intrigues me. Meet moi and moi, colorful embryonic squiggles that play across the page. They’ll grab baby’s attention.”—All a Board magazine
