How to calm a crying baby? Try moimoi—the high-contrast shapes chosen by babies, for babies!
Meet “moimoi,” the playful shapes that babies love to look at! At the University of Tokyo, Dr. Kazuo Hiraki wanted to create a book based on babies’ actual preferences. He found that moimoi held babies’ attention for twice as long as other designs—and a star was born.
Now, the bestselling Japanese series (with 800,000 books in print) crosses the ocean with Moimoi—Look at Me! and Moimoi, Where Are You? High-contrast books for babies don’t have to be black and white: Jun Ichihara’s vivid artwork will enchant babies from birth to age 3 with a full rainbow of bold hues.
Moimoi, Where Are You? continues the fun of Moimoi—Look at Me! with deluxe die-cuts that create a clever game of hide-and-seek. Delight (or distract) your baby by saying “moimoi” every which way, as their new favorite shapes vanish and reappear with every page turn. Peekaboo, moimoi!
★ Acclaim for Moimoi—Look at Me!
Amazon Editors’ Picks, Best Children’s Book, Baby to Age 2
“What makes the most alluring board book for infants? One researcher decided to go to the source. . . . The result is a board book full of delicious colors and paisley-like shapes: Moimoi—Look at Me!”—The Wall Street Journal
“The interesting format combined with adult interaction will certainly appeal to many a tot. . . . Bright and engaging for the tiniest readers.”—Kirkus Reviews
“This high-contrast book is having a heyday and is perfect for newborns through age three.”—Toronto4Kids
“Moimoi: Look at Me! will entertain your baby and maybe, just maybe, stop tears.”—Ottawa Parenting Times
“I love art. I love science. I love Japan . . . [This book] intrigues me. Meet moi and moi, colorful embryonic squiggles that play across the page. They’ll grab baby’s attention.”—All a Board magazine
