Enlarge Cover
Media/Desk Copy Request
How to calm a crying baby? Try moimoi—the high-contrast shapes chosen by babies, for babies!
The Sequel to The Wall Street Journal’s Best Baby Board Book of the Last Twenty Years
Meet “moimoi,” the playful shapes that babies love to look at! At the University of Tokyo, Dr. Kazuo Hiraki wanted to create a book based on babies’ actual preferences. He found that moimoi held babies’ attention for twice as long as other designs—and a star was born.
Now, the bestselling Japanese series (with 800,000 books in print) crosses the ocean with Moimoi—Look at Me! and Moimoi, Where Are You? High-contrast books for babies don’t have to be black and white: Jun Ichihara’s vivid artwork will enchant babies from birth to age 3 with a full rainbow of bold hues.
Moimoi, Where Are You? continues the fun of Moimoi—Look at Me! with deluxe die-cuts that create a clever game of hide-and-seek. Delight (or distract) your baby by saying “moimoi” every which way, as their new favorite shapes vanish and reappear with every page turn. Peekaboo, moimoi!
★ Acclaim for Moimoi—Look at Me!
The Wall Street Journal’s Best Baby Board Book of the Last Twenty Years
Amazon Editors’ Picks, Best Children’s Book, Baby to Age 2
“The interesting format combined with adult interaction will certainly appeal to many a tot. . . . Bright and engaging for the tiniest readers.”—Kirkus Reviews
“This high-contrast book is having a heyday and is perfect for newborns through age three.”—Toronto4Kids
“Moimoi: Look at Me! will entertain your baby and maybe, just maybe, stop tears.”—Ottawa Parenting Times
“I love art. I love science. I love Japan . . . [This book] intrigues me. Meet moi and moi, colorful embryonic squiggles that play across the page. They’ll grab baby’s attention.”—All a Board magazine
