From optical illusions, to genes, to the environment—the surprising factors that drive what, when, and how we eat
We make over 200 decisions—sometimes subconscious, often irrational—about food every day. Some of them we know we’re making: what to eat, how to eat it, and many more. What we don’t know is how each of those decisions is manipulated by our environment, the food industry, and our own irrational appetites.
Journalist Melanie Mühl and psychologist Diana von Kopp investigate more than 40 compelling, distinct questions and issues: Why do we like the foods we like? Is it because of our environment? Family? Taste buds? (All three?) Is raw food healthier than cooked food? (No!) Why do people overeat? Keep reading, and find out!
This book enables us to become more intelligent about food and how we eat, and offers insights that we’ll surely remember the next time we buy groceries, sit down at a restaurant, or go into the pantry looking for a snack.
“These essays are not only easy and amusing, they are also scientifically supported by appropriate studies and enriched with expert opinions. All this makes reading a pleasure.”—MIT Technology Review (Germany)
“This book offers an exciting new approach. There are many nutritional advisors, but Melanie Mühl has succeeded in accomplishing something that no one has ever done before—brain research into what we actually eat and why. It’s great fun to read.”
—Markus Lanz, ZDF (Germany)
“Extremely refreshing reading that makes you think.”—Brigitte
“Melanie Mühl and Diana von Kopp are up to date on a wide range of scientific studies, of which they talk vividly, amusingly and with pragmatic skepticism. They supply ready ammunition for your next debate at the dining table.”—Der Tagesspiegel (The Daily Mirror, Berlin News)
To order, please contact our distributor, Workman Publishing, and reference product number 779436.