When we launched The Experiment in early 2009, we explained our name with this thought: Because every book is a test of new ideas.
Since then, we’ve been thrilled to see how the new ideas in our books have caught on. Most notably, Forks Over Knives: The Plant-Based Way to Health became our first #1 New York Times bestseller! A tie-in to the feature documentary also called Forks Over Knives, it is inspiring more people than ever before to seek out the many benefits of eating a whole-foods plant-based diet.
But many of the other books we’ve published have also garnered media attention and reader interest:
- The New York Times featured an op-ed piece by Peter Popham, author of The Lady and the Peacock: The Life of Aung San Suu Kyi, about the West’s ongoing engagement with Burma.
- The Today Show featured Tristan Gooley and the navigational techniques that he describes in The Natural Navigator.
- Jeff Gordinier of the New York Times sat down for veggie burgers with Lukas Volger, author of Veggie Burgers Every Which Way and Vegetarian Entrees That Won’t Leave You Hungry.
- Scott Simon, on Weekend Edition Saturday, talked with longtime BBC journalist and presenter Bill Turnbull about Confessions of a Bad Beekeeper.
- The Splendid Table’s Lynn Rossetto Kasper talked with Peter Bronski about Artisanal Gluten-Free Cooking.
- KPBX, Spokane’s NPR station, broadcast in its entirety over the course of one month Eileen Garvin’s How to Be a Sister: A Love Story with a Twist of Autism, read by the author.
Many of our books have in common one or more of the following qualities: They present highly proprietary information or a singular perspective on ideas, people, and the world at large. They are exceptionally utilitarian, although sometimes in nonstandard ways. They address an urgent need on the part of readers—whether with regard to health, well-being, or simply curiosity. And they are competently written and distinctively voiced.
As of the end of 2011, we have published books for a little over two years—we now have more than 40 titles in print. More than half of those have reprinted at least once; and we have now hit the reprint button a total of more than 50 times.
We hope that you find that you will want to read, sell, buy, review, feature, blog about, cook from, give as a gift, license, translate, or otherwise enjoy our books.