When we launched The Experiment in early 2009, we explained our name with this thought: Because every book is a test of new ideas.
Since then, we’ve been excited to see how the new ideas in our books have caught on. Most notably, Forks Over Knives: The Plant-Based Way to Health became our first #1 New York Times bestseller! Its sequel, Forks Over Knives—The Cookbook, is also a New York Times bestseller. Both tie-ins to the 2011 feature documentary also called Forks Over Knives, these two books are helping to inspire and guide hundreds of thousands of people as they seek out the many benefits of eating a whole-foods, plant-based diet. The Forks Over Knives have even been the subject of a question on the television show Jeopardy!
But many other books we’ve published have also garnered attention:
- The Wall Street Journal reviewed Peter Popham’s The Lady and the Peacock: The Life of Aung San Suu Kyi, as well as Tristan Gooley’s The Natural Navigator: The Rediscovered Art of Letting Nature Be Your Guide.
- The Today show featured Tristan Gooley and the techniques he describes in The Natural Navigator.
- Jeff Gordinier of the New York Times sat down for veggie burgers with Lukas Volger, author of Veggie Burgers Every Which Way and Vegetarian Entrées That Won’t Leave You Hungry.
- On NPR’s Weekend Edition Saturday, host Scott Simon talked with longtime BBC journalist and reporter Bill Turnbull about Confessions of a Bad Beekeeper.
- The Splendid Table’s Lynn Rossetto Kasper talked with Peter Bronski about Artisanal Gluten-Free Cooking.
- KPBX, Spokane’s NPR station, broadcast Eileen Garvin’s How to Be a Sister: A Love Story with a Twist of Autism, read by the author in its entirety, over the course of one month.
We look for books with one or more of the following qualities: They present highly proprietary information or a singular perspective. They are exceptionally useful, although sometimes in nonstandard ways. They address an urgent need on the part of readers—with regard to health, well-being, or simple curiosity. And they are competently written and distinctively voiced.
By the end of 2012, just over three years since we published our first book, we will have published sixty books. Nearly forty of those books have been reprinted at least once, and we have now hit the “reprint button” more than eighty-five times in total.
We hope that you will want to read, sell, buy, review, feature, blog about, cook from, give as a gift, license, translate, or otherwise enjoy our books!